§ 70-600. Purpose.

The purpose of this article is to protect the health, safety and general welfare of the citizens by providing uniform regulations and standards of signs within the city, with recognition that:

(1)

Signs are a useful means of visual display for the convenience of the public and for the efficient communications of commercial and noncommercial speech;

(2)

The public needs to be protected from signs which obscure the vision of motorists or interfere with official traffic control devices and the orderly movement of traffic;

(3)

A reasonable balance is sought between the interests of signage and the interest of the city to secure for its citizens the opportunity to enjoy pleasant and attractive surroundings protected from visual discord and clutter that may result from the unrestricted proliferation and placement of signs;

(4)

Regulation of signs is necessary to preserve and enhance the aesthetic quality of life in the community; and

(5)

Reasonable regulations are necessary to conserve the character and economic value of property and neighborhoods.

(Ord. No. 18-09, § 1, 7-17-2018)